Popular Searches
Useful Links
Growth Strategies Case Study
Case Title:
AstraZeneca's Growth Strategies
Publication Year : 2005
Authors: Abdul Samad, Sumit Kumar Chaudhuri
Industry: Health Care
Region:UK
Case Code: GRS0070
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
Formed on April 6 th 1999 through the merger of Zeneca Group Plc. from the UK, and Astra AB from Sweden, AstraZeneca is engaged in research, development, manufacturing and marketing of prescription pharmaceuticals and health care services. By 2005, it was among the top five pharmaceutical companies in the world with a turnover of US$21.4 billion.
Pedagogical Objectives:
- To highlight the rationale behind the formation of AstraZeneca
- To discuss AstraZeneca's growth strategy of focusing on the research and development of innovative drugs to fulfil global health care needs.
Keywords : Biggest pharmaceutical companies; ICI; Global investments in pharmaceutical research and development; Novartis; Clinical research; Restructuring at AstraZeneca; Balanced Scorecard (BSC); Growth Strategies Case Study; Over the counter drugs; Health care services; GlaxoSmithKline; Agrochemicals; Speciality drugs; Prescription pharmaceuticals; Oncology; Neuroscience
Contents :
Coming Out from the Shadows of ICI
Growth Strategies
Future Plans
Innovative Products from ICI
AstraZeneca’s Product Portfolio
Related Case Studies
Recently Bought Case Studies
Growth Strategies - Vol. I
Price: $25
Hardcover edition
ISBN 81-314-0341-6
Growth Strategies - Vol. II
Price: $30
Hardcover edition
ISBN 81-314-0318-1
Competitive Strategies - Vol. I
Price: $25
Hardcover edition
ISBN 81-314-0196-0- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover edition
Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover edition
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model
An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model
An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and Business
Lord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and Business
Vijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation- View All Executive Interviews»
